A New Look for Natural Choice
Braswell Family Farms Streamlines Their In-House Label to Natural Choice Eggs
Braswell Family Farms, one of the foremost producers of premium and specialty eggs and feed on the East Coast, is excited to announce Natural Choice eggs, a new look for their in-house egg label. The streamlined label will include Braswell Family Farms’ All Natural Organic and Free Roaming Cage Free eggs, in addition to new options including Free Range and Pasture Raised eggs. Natural Choice eggs will be available in independent grocery stores throughout the East Coast beginning October 21.
“It was time for our retail packaging to stand out and provide consumers with a better idea of who we are and why we do what we do. Everything on the package is intentional and has a purpose in telling our story,” said Trey Braswell, President of Braswell Family Farms. “Consumers want to and deserve to know where their food comes from and that they can trust the source. We want to provide that security to them for their family.”
As a part of the new look, Braswell Family Farms included a sketch of the original Boddie Mill on the egg carton to honor their origin as Boddie Milling in 1943. Today, Braswell Family Farms still mills its own delicious and nutritious feed for Natural Choice hens that are 100 percent vegetarian without added hormones and antibiotics. These hens are humanely treated with plenty of exercise and part of the specialty egg market, which was grown 20 percent since 1990.
“We are a small family farm with a mission to glorify God in all that we do. Our teammates and creative partners worked hard and did a great job pulling this together. I hope that the consumers are as excited as we are to see the new branding hit the shelf and learn more about who we are,” said Braswell.
Natural Choice eggs will be available in independent grocery stores starting October 21. Braswell Family Farms encourages shoppers to ask their local retailers if they want to see Natural Choice eggs on the stores’ shelves, to provide their families with local, nutritional, value-added, specialty eggs.
